05 — Web

Websites and web apps engineered to convert.

Fast, accessible, conversion-focused sites and applications — measured, not assumed — built on a clean foundation that’s AI-ready and wired into your CRM, ERP, and data from day one. Speed and SEO that move pipeline, not just page-speed scores.

Higher conversion Better search rankings Accessible to everyone
Why it matters

A slow site is a silent leak.

53%

of mobile visits are abandoned if a page takes longer than three seconds to load — revenue gone before the first scroll.

Google
+32%

jump in bounce probability as load time goes from one second to three — speed is a conversion lever, not a vanity metric.

Google / SOASTA
Ranking

Core Web Vitals are a confirmed Google ranking factor — your search visibility now rides on real performance.

Google Search
1 in 4

U.S. adults lives with a disability — an accessible site reaches them and reduces real legal exposure.

CDC
Built for marketing & product leaders

Your website is a revenue channel. Most are built like a brochure.

A redesign that looks good but loads slowly, ignores accessibility, and lives disconnected from your CRM isn’t an asset — it’s a cost. Every extra second sheds visitors, every inaccessible flow loses customers and invites risk, and every form that doesn’t reach your CRM wastes a lead you already paid for.

We build sites and web apps the way they should perform: fast, accessible, and conversion-focused, on a clean foundation that’s AI-ready and integrated with the systems behind your business. Then we measure what they actually do — and improve it.

This is for you if…

  • Your site looks fine but the analytics tell a worse story.
  • Page speed and Core Web Vitals are dragging your SEO down.
  • Leads land in a form that never reaches the CRM cleanly.
  • Accessibility is an open risk nobody has owned.
  • You need a custom app or portal, not just another page.

What we deliver

Sites and apps that perform: high-converting marketing sites, custom web applications, performance and SEO measured against real targets, accessibility built in, and clean integrations to your CRM, ERP, and data.

What you get

Sites and apps that perform.

CORE

High-Converting Marketing Sites

On-brand, fast, and built to convert — with the measurement and structure to keep improving conversion after launch, not just look good on launch day.

Fast by defaultAccessibleSEO-structured→ More qualified leads
A

Custom Web Apps & Portals

Applications, client portals, and tools tailored to your workflow — built on a maintainable, secure foundation.

B

Performance & SEO

Core Web Vitals, speed, and technical SEO — measured against targets, not assumed.

C

Accessibility (WCAG)

Inclusive by design — reaching more customers and reducing legal exposure.

D

Headless & Integrations

Connected to your CRM, ERP, and data so leads, content, and AI stay in sync — no more forms that lead nowhere.

90+Core Web Vitals target
WCAGBuilt in
ConnectedTo your stack
How we deliver

Designed to convert, built to last.

01

Strategy & UX

We define the goals, audience, and conversion paths, then design the structure and experience around them — so the build serves outcomes, not just aesthetics.

02

Build & integrate

We build fast, accessible, AI-ready front ends on a clean foundation and wire them into your CRM, ERP, and data — so every lead and content update flows where it should.

03

Measure & optimize

We instrument performance, SEO, and conversion, then iterate against real data — turning the site from a one-time project into a channel that keeps improving.

Why Emagin

Web that’s wired into the rest of your business.

We’re an AI-first IT firm, not just a web shop — so the site we build talks to your CRM, ERP, and data instead of standing apart from them. This very site runs on the foundation we ship: fast, accessible, and connected by design.

Core Web Vitals discipline WCAG accessibility WordPress · Headless · React CRM / ERP / data integration
FAQ

What marketing leaders ask us.

Is this just marketing sites, or can you build real applications?

Both. We build high-converting marketing sites and custom web applications, portals, and tools. The common thread is engineering discipline — performance, accessibility, and clean integration — whether it’s a landing page or a logged-in product.

What does “AI-ready” actually mean for a website?

It means structured content, clean data, and integrations so AI features — search, personalization, assistants, lead routing — can plug in without a rebuild. The same foundation that makes a site fast and maintainable is what makes it AI-ready.

Will it actually rank? How do you handle SEO?

We build technical SEO and Core Web Vitals in from the start — now confirmed Google ranking factors — and structure content for search intent. We measure against targets rather than promising positions, because rankings depend on your market and content too.

Do you integrate with our CRM and ERP?

Yes — that’s our edge. As an AI-first IT firm we connect the website to Salesforce, HubSpot, Dynamics, your ERP, and your data, so leads and content flow cleanly instead of dying in a disconnected form.

WordPress or custom build?

Whichever serves your goals. We build on WordPress (including modern block themes like this one), headless setups, and React/Next.js front ends. We recommend based on your team, content needs, and roadmap — not a house preference.

What does it cost?

Scope drives cost, so we start with a consult to understand goals and a teardown of what exists. You’ll leave with a clear plan and a grounded range before any commitment.

Book a consult

Build a site that
earns its keep.

Bring your current site or your idea. In 45 minutes we’ll find the conversion and performance leaks and outline the build that fixes them.

Fast · Accessible · AI-ready · Connected to your stack